A blog is a journal which is available on the web and which can be viewed in an HTML browser. When you first think about starting your blog, ask yourself, are you better at speaking or writing? Because, blog is essentially a written media, and you shall need very good written communication skills to get your point across in a sea of blogs currently pervading the web. The next thing to be taken into account is your desire for celebrity status. Blog is a forum that will put you in the limelight. Not everybody is comfortable with that. In addition, you have to be at ease with both appreciation and criticism alike. While there will be people who will appreciate what you have got to say, there will be an equal, if not more, number of people who might not share your point of view, and they are not going to be polite about that. You have to be able to take the bad along with the good as a blogger. You will also have to be ready to work hard, for overnight success may not come to you. Long-term thinking is what you have to aim for.
When you are about to start, think about a suitable topic. It should be something that interests not only you, but the general people as well. On the other hand, if your topic is too over-exposed, then you run the risk of getting lost in the large wave. Ascertain the demand in the market and choose your topic carefully to minimize competition.
You need a domain name for your blog. This will help create an aura of professionalism and build credibility. The domain name should reflect the aims and objectives of your blogging site. Having your own domain name will also increase your search engine ranking.
While designing your blogging site, you can get help from professional web designers.
While writing your blog, the contents should be useful and unique, the titles reflecting your topic clearly. The length should not be too long, as this will make the reader lose attention. A good idea is to make your blog content scannable so that readers may scan it for future use.